Write Effective Google Adwords Ads

Google Adwords remains as the premier paid traffic source in the internet today, and any business can setup and run ads on the Adwords network within hours. Any adwords campaign needs compelling ads in order to be successful. There is a limitation on the number of text characters when advertising on adwords so make sure you select the right combination of words and statements to get your audience's attention and generate click-throughs.

Expert adwords users follow a basic structure when composing their adwords ad. Read on if you are a new Google adwords user and use these guidelines in writing your first ad.

1. Headlines must contain your keyword. People tend to click more on ads if the headline includes the keyword or keyphrase they typed in Google's search box, according to Perry Marshall and Bryan Todd, authors of the book "The Ultimate Guide to Google AdWords". Use this technique to grab the attention of your target audience instantly.

2. Describe your benefit in the second line. Most readers will respond to an ad that clearly lists a key benefit near the beginning. Make sure you are listing your benefit on the second line, not your offer or a feature. Think about giving them what they want' before highlighting a feature or a special offer.

3. Use the third line for your feature or offer. When you've clearly stated the benefit, then it's time to introduce your special offer or a feature that supports the benefit. Keep it short and simple, and make sure this line does not overpower the second line.

4. Place your landing page URL in the last line. You can enter any URL you want on the last line and lead surfers to any page on the web. Many Adwords users make the mistake of assuming that they have to enter their website's homepage URL. You can setup a different landing page for each ad you run to encourage more clicks and even track your performance.

5. Split-test your Ads. Split-testing means running two similar ads at the same time to see which one will gather more clicks. Make small changes in your ads and see which version will perform better.

All elements needed for success in Google Adwords can be mastered with practice. Remember to track your performance always so that you can pinpoint areas for improvement. In any case, don't delay your usage of Google adwords and follow these tips to start running ads now.